A number of clients have asked me to help them develop a style of English that would match the specific character of their company or organization. In some cases that has involved drafting a style sheet that will continue to expand and evolve over the years. In other cases it has meant creating a comprehensive style guide to be used by all of the organization’s contributing writers and editors. As style sheets and style guides help to streamline the processes of both writing and editing, they can substantially reduce editing costs. They also help ensure that a organization’s written communication will be polished and consistent.
For an international company based in Switzerland I carried out a large-scale benchmark study, comparing the style of my client’s own texts with those of six other companies that cater to the same, highly specific segment. In a subsequent assignment I helped the same firm develop a comprehensive, bespoke style guide based on ‘Mid-Atlantic’ English.
Could a customized style guide be of value to your company?
Johnston Text & Training 